Dive into the fascinating psychology behind this year’s hottest travel trend 2024! The pandemic heightened our awareness of mental and physical health. Travelers prioritize self-care and seek experiences that nourish their soul, not just their Instagram feed.
Travel Psychologist recently researched about trending intention a.k.a purpose in travel. Offering insights into the aspirations of individuals worldwide and their potential implications for travel, health, and wellness trends in 2024.
Travel Psychologist analysis for travel trend 2024
Mitesh Jain, Founder and Chief Travel Psychologist at Mandeha, elucidated that the “not-yet-trending” intentions. And their corresponding social media presence are derived from the visual content shared by over 400 million users on the internet, spanning over five billion content searches. 240 billion pieces of content scream across the global stage, and a resounding 95% of people confess to using social media. As their fuel for inspiration and motivation, navigating these uncertain times, and plotting their future adventures.
Wellness Travel will reign supreme in travel trend 2024
You’re right, wellness travel is a strong contender for 2024’s top trend. Travelers are seeking experiences that boost their well-being, and the industry is responding with diverse offerings. Look for regeneration retreats, unique workshops, and sleep-focused hotels. However, post-pandemic travel rebounds and economic factors might influence the landscape. While wellness retreats will likely be a major player, its “reign supreme” status remains to be seen.
People will continue to pre-plan the trips.
Just because we can’t plan travel as freely doesn’t mean it will be like this forever. In travel trend 2024, Now is the time to plan the epic vacations we’ll take later. Mandeha Allies agree, with the report showing a 50% increase in searches for luxury vacation ideas. 55% rise in searches for romantic honeymoon destinations. 35% uptick in searches for mountain travel and seven times as many searches as usual for dream vacations. A 100% rise in searches for forest resorts also indicates people will prefer trips to less-crowded places.
Road Trips will remain popular in travel trend 2024
As the travel trend 2024 says, “Nomadic is the new purpose,” with trips to more isolated and natural settings. With socially distant outdoor activities like hiking, RV camping and stargazing becoming more popular this year. We can look forward to seeing more national park road trips and cabin-in-the-woods rentals next year. Especially with a growing interest in #vanlife and digital nomad adventures as companies continue to allow remote working. Mandeha Allies also saw a 165% increase in searches for stargazing and wildflower fields. While other search terms including motorcycle tents, nomad aesthetic and RV accessories saw an increase of 100%, 80% and 40%, respectively.
Cars will be used for “more than just driving”.
Social Media reports double the number of searches for the search term car date night. An 190% increase in searches for drive-in cinema, and an 115% hike in searches for car man cave, showing that people are turning to their vehicles for other things besides driving. Travelers are packing their cars and hitting the road in 2024, with searches for car survival kits surging by 60% and dog car seats doubling. This indicates a strong interest in family road trips, with furry companions no longer left behind.
Recipes will be based on international cultural blends.
Searches for tomatillo enchilada sauce, Cajun chicken pasta and hot honey recipes rose by 75%, 55% and 155%, respectively, while social media saw double the usual number of searches for flavor coffee, jalapeño pepper jelly, meaning people are taking the time to try spicier flavors and cook a wide range of international cultural dishes. They’re also attempting fancier gourmet meals featuring expert-looking plating and garnishes as well as experimenting with specially made charcuterie boards for breakfast, dessert and brunch.
Hobbies will inspire by international activities.
If you can’t travel the world, why not bring the world to you? Mandeha Allies explored an increase in searches for global-inspired hobbies like ancient Egyptian architecture and Jyotish astrology and arts and crafts projects like Irish quilting patterns, Japanese carpentry, and Persian calligraphy art. There’s also been a rise in searches for crochet basics, aesthetic embroidery, bottle painting, leatherworking, glass etching, candle making and other hands-on activities.
People will keep it simple: Embracing Individuality
There seem to be two distinct camps when it comes to well-being in people: those who are taking advantage of these pandemic times to tone down their body shape and aim for a more natural, healthy lifestyle and those who go all out with bold and colorful lifestyle, statement-making expenses, complicated lifestyle and emoji-inspired everyday drama.
The rise of individualism and self-expression motivates solo travelers to curate journeys that align with their values and passions. Authenticity and uniqueness are value over generic tourist experiences.
Travel Psychologist P.O.V’s
According to Mandeha Allies, fancy stays for your trip and luxury will be a top trend as people lean toward more individualized stylings to match their interest. Because of the pandemic, event planning will stick to the basics, with low-key travel ideas and exploration developments continuing to be big in 2024.
Other trends—using psychology of travel to grow your personal lifestyle. Teach your kids from wellness travel experience, learn about mindfulness as a family and choose alternate travel experience like nature trails, snorkeling, culture close, sustainable and much more—saw a rise in searches in 2024, as did topics related to travel psychology, minimalist travel designers and maximizing experience around travel. Searches for modern mysticism, spiritualism, ritual cleansing and sleep-inducing travel routines are also on the rise as people continue to invest in their mental wellness and make sure they get enough rest.
