The situation we all are going through since last year. We saw a drastic change in our day-to-day life. Covid19 is a curse by which all humans are infected, not only curse for humans but also industries, tourism & hospitality is one of them and worst affected. So many people lost their jobs because of covid19 in India as well as in the whole world. The role of Travel Psychology impact Hospitality’s growth is important to enhance the potential of wellness travel for all.
In 2021 started with nothing different, but right now the future seems to be in safe hands with an increase of spirit to wellness travel. Many opportunities are waiting for the Hospitality industry to get back on track. Though the opportunities seem to be fruitful it also increases the cost along with it. This makes it clear that further Psychology Impact Hospitality’s Growth will expensively provide more luxury.
There are decades where nothing happens, and there are weeks when decades happen”-Vladimir Ilyich Lenin
Covid’s Psychology Impact Hospitality’s Growth
Rating agency ICRA (formerly Investment Information and Credit Rating Agency of India Limited) said it expects the industry to contract 65 % in the financial year 2021. With massive operating and net losses, wiping out the cumulative profits of the 4 past years. A sharp demand recovery is possible in the later part of the financial year 2022, as vaccine rollouts gain traction.
Effect of covid on the hospitality industry in India
The pandemic & subsequent lockdowns have hit the domestic hospitality sector severely which led to restriction of mobility & occupancy in hotels at major markets. ICRA also observed that the PAN India occupancy has hit an all-time low of 18 to 20 percent in the eight-month of the financial year 2021, it went down from 65-65% in the previous year.
Impact on jobs in hospitality
The Covid-19 Pandemic could lead to a cut of 50 million jobs in the Tourism & Hospitality industry, said The World Travel & Tourism Council. The Oxford economics study says that Asia is expected to be the worst affected, the data explains that the industry could take several months to recover.
Many workers cannot move to their workplaces due to travel bans, border closures, and quarantine measures. This particularly affects incomes for formal and casually employed workers. The enterprises are likely to delay the purchase of goods and investments and the recruitment of new employees. The Indian Tourism & Hospitality industry is looking at PAN India bankruptcies, closure of business, and mass employment as a result of the pandemic.
Effect of Forex on Hospitality
The ratio of foreign tourists visiting India was 11 million before 2020 which is now escalated up to 13 million in 2024. This happened because of the post pandemic as it affected the country economically as Tourism & Hospitality is India’s one of the highest income sectors. It brings foreign exchange to the country. The Foreign exchange earnings in India from 30 billion USD to 6.2 billion USD.
Hospitality Industry 2.0
- Standardization can no longer be the norm.
It is becoming critical to personalize and tailor the services to the needs and preferences of travelers.
- To create value, focus on niche markets.
More customization and specialization may enable increased value creation for hospitality companies. But be careful, as a respondent said, as this requires to genuinely think about the value proposition of your offer and not “simply branding and rebranding”.
- Exploit technology as an accelerator for business.
Technology will be at the core of the hotel experience both in the room, before and after the trip. This will lead to the development of new concepts and more innovation in the industry and contribute to the emergence of an ever more individualized offer.
- Social responsibility is a moral and an economic obligation.
The impact of global warming can today be considered a major risk for both corporations which may lose in revenues and profits and society as a whole. It is thus critical for governments but even more so for corporations to become more sustainable: “not just green, but real sustainable business models”.
- Develop more responsive and resilient business models.
“Tourism, despite ever-growing flows of travelers, will become riskier and more prone to crises” as the number of travelers steadily continues to grow. This will be accompanied by increased regulation as a response to a disproportionate increase in tourist flows in some places (e.g. Venice or Barcelona).
- Manage talents actively.
The days of long-lasting employee retention as well as passive, hierarchical management styles are gone.
Role of Travel Psychology Impact Hospitality’s Growth
- Tie-ups with travel companies
The hotels can tie up with the travel companies which follow new travel modes for example in Wellness Travel. This gives the hotels a chance to create new client-centric activities for relaxation and inclusive facilities with the travel company.
- Travel Tools & hospitality.
The hospitality industry has been hit and the guests seek new services within their travel psychology impact hospitality’s growth. With the help of Tangible Travel Tool (TTT), the hospitality industry can create a transformation in people’s minds, so they can continue their journey or upcoming with newly listed goals and intentions. In-house facilities are backed by travel psychologist with overall well-being one can achieve in your space, helping your business with intent and confidence to get experience for clients they need.
- Unique experience with new intent to travel.
Mandeha offers some unique travel experience for people who seek something additional in travel, with preserving cultural and natural heritage, assets on which tourism depends. It also enhances the experiential learnings of a human with Role of Travel Psychology.
- Being sustainable
They can also reach out to sustainable methods by creating awareness by following the ways of TOURISM4SDG and reducing pollution and waste. This can include creating tourism psychology impact hospitality’s growth, an alternative for plastic waste, creating a use for the untreated wastewater etc.
- Good health and wellness
Due to covid, people are in stress, and they need to relax along with some distressing activities. Such activities are based on human intent where their role of Travel Psychologist as Consultancy for the guests which improves wellness. This could benefit the hospitality industry with some new services to offer their guests.
Hotel Digital Transformation: Unlocking Psychology Impact Hospitality’s Growth
Technology has always been a primary component in driving a hotel’s value proposition to provide a home-like experience to guests. The post COVID scenario will have a big role in furthering the Psychology Impact Hospitality’s Growth. Digital solutions that can identify touchpoints and ensure minimum physical contact among the guests and the employees will take the center stage at each point of contact.
1. Contactless Journey for Guests
The operational goal is to make sure the guest & staff’s journey seamless and reducing the physical touchpoints whenever they are traveling. As the journey starts right at the moment the guest enters the property where the staff can ensure a touch-less identification and mobile check-in. To avoid physical touchpoints, digital keys to access the rooms can be an aspect. With this Role of Travel Psychologist, the digital solutions can help the hotels to ensure the social distancing is followed by the guests. Platforms like Intelligent Monetization Platform & AI can empower hotels with features of Cameras and WI-FI networks to ensure social distancing is followed.
2. Real-Time Communication
An important role will be played by the effective communication of the brand to empower their guests with the right information at the right place and at the right time. Besides engaging guests at the premises based on their locations, Role of Travel Psychology in Proximity Marketing can enable the hotels to notify them regarding any violations of the allowed number of people in a surrounding area, information about room-service delivery, or even informing them if their room is ready to check-in.
3. Remote Operations
The crises made it evident that technology solutions accessed by employees remotely are crucial to keeping operations on track and were not considered by the past hoteliers to manage their hotels from afar before the pandemic. Reviewing and updating standard operating procedures, upgrading towards cloud-based platforms should be a standard for the hospitality ecosystem.
Conclusion on Psychology of Hospitality Industry
As we saw the key trends which will play a major part in getting the industry back on its track. One of the important key trends will be the Revenge Travel as people are stuck at home for a year, they have been under the urge to travel and once the travel reopens, they will be the ones to book the tickets first which will indirectly create a good economical balance for the hospitality industry.
To conclude this Role of Travel Psychology, I would say that the hospitality industry has a lot to offer but the times of Covid have made it impossible for the industry to survive, but once this is over it will be amongst the industries to become the first one to rise.