Illustration of a traveller sitting on river ghat steps at sunrise, looking across the water at a temple spire, with floating diyas and a small boat, representing India cultural tourism and intentional travel.

India Cultural Tourism and the Rise of Intentional Travel

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TL;DR: India’s cultural tourism market is worth $32.7 billion and growing fast. But a deeper shift is underway. Travelers, especially Millennials and Gen Z, are no longer satisfied with monument-hopping. They want curated travel experiences in India that reveal something about themselves. This post breaks down what’s driving the move from heritage sightseeing to intentional

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